8 Learning Tracks

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Boot Camp Learning Tracks

8learningtracks.jpgAutomotive conferences must address the needs of the entire dealership; FCE has solved that challenge. Our “Learning Track System” provides proven education and hands on training for eight areas of the dealership.

This system will allow attendees to laser focus on certain areas that are priority to their roles in the dealership.  It allows Dealer Principals to invest in their employees knowing that their time out of the office will be rewarded.

Attendees can mix and match any workshop sessions, this is especially useful for senior managers that want to selectively inspect new areas of opportunity for their dealership.

The Leaning Tracks that will be offered at the 2014 Automotive Boot Camp are listed below.

Track 1: Analytics/Websites

  • Websites
  • Mobile
  • Reporting
  • Merchandising
  • Key Metrics

Track 2: Advertising

  • AdWords / Bing Campaigns
  • Retargeting Strategies
  • Mobile Marketing
  • Facebook Advertising
  • Craigslist
  • Big Data Impact

Track 3: Social/SEO

  • Content & Blogging
  • Facebook & Twitter
  • Social Apps & Games
  • Google Widlfire
  • SEO Strategies

Track 4: Video

  • Equipment Setup
  • Scripts
  • PreRoll
  •  SEO
  • Walk-arounds
  • Testimonials
  • Conquest

Track 5: CRM

  • Email Templates
  • Processes
  • Workflows
  • Mobile CRM
  • Lead Nuturing

Track 6: Sales

  • Equity Mining
  • Sales Process
  • BDC / Internet Structure
  • Referrals

Track 7: Service/Retention

  • Marketing
  • Retention
  • Mobile Apps
  • Service BDC

Track 8: Management

  • Marketing Strategy
  • Leadership
  • Hiring
  • Customer Retention
  • Referral Networks

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