With only three weeks out, we are excited to announce the final schedule for the upcoming Automotive Boot Camp on May 15th, 16th and 17th at the Monte Carlo Hotel in Las Vegas

Please take a moment to view all of our workshops offered, supporting sponsors, keynote speakers, exhibit hall hours, meals and popular morning fitness programs we are offering at this year’s Boot Camp.

We look forward to seeing everyone out in Vegas in less then a month!

Note: click on images to view larger versions

The Workshops and Instructors for the 2012 Automotive Boot Camp are listed below. This list does not include the powerful Keynote Addresses and the special events included in this years’ Boot Camp Experience.

Anyone attending the Boot Camp who needs assistance picking the workshops that would benefit their immediate dealership goals can call Carrie Hemphill for assistance at 908.601.6475.

The workshops at the 2012 Automotive Boot Camp include: 

• The State of Automotive Internet Marketing – Jeff Tirey
• The Dynamics of Dynamic Sales Management for High-Volume and High-Profitability – Jim Zeigler
• Mastering Facebook and Twitter to Increase Your Brand Awareness in Your Local Market – Tim Martell
• Selling with Blogging Without Really Selling – Christine Rochelle
• How To Use Green Screen Technology to Make High Quality Videos – Patrick Perrotto
• Best Practices for Screening, Selecting,  and Hiring Dealership  Employees – Ralph Paglia
• So | Lo | Mo: Winning With Today’s Car Shopper – Jack Simmons
• Using Location Based Apps In Your Digital Marketing Strategy – Eric Miltsch
• Increase Your Reach and 1st Party Leads with Proven Adwords Strategies (PPC) – Julio Gonzalez
• Reinsurance Strategies To Increase Profits – Tim Byrd
• How to Build Effective Processes For Collecting  Customer Reviews in the Service Drive – Paul Long
• Customer Retention and Loyalty Strategies That Leverage Mobile Technology – Glen Garvin
• 10 Ways to Optimize Your Primary Dealership Website – Sean Stapleton
• Automated Systems and Artificial Intelligence, Friend of Foe? – Drake Baerresen
• Advanced Google Analytics – Brian Pasch
• Independent Internet Leads: Do You Really Know Who They Are, Where to Find Them, and How to Sell Them? – Egon Smola
• Increasing conversions on your web site lead forms and 3rd party leads – Christy Roman and Jennifer Boland
• 10 Steps to Selling 10,000+ Internet Units – Jim Flint
• Maximizing Online Auctions for Increased Sales and Profits – Mark Burack
• How to succeed in reaching today’s auto shopper online using Social, Local, and Mobile strategies – Kate Balingit, Google
• Best Practices for Merchandising Your Online Inventory – George Nenni
• Keys to Finding the Right People and Giving New Hires a S.H.O.T. to be Successful in the Internet Department – Joe Webb
• Mobile Apps: How Dealers Can Capture, Convert and Retain Customers  on the Go – Ben Anderson
• CRM Templates That Increase Contact Rates & Appointments – Marc McGurren
• Video Marketing & SEO Strategies – AJ LeBlanc
• High Performance F&I:  What To Do and Say To Achieve “Super Star”  Numbers – Jim Zeigler
• Using Google + To Connect with Customers While Enhancing Your Automotive SEO Strategy – Brian Pasch
• Gearing dealer television stations to work with their digital advertising  – Tim Grand
• Creating Effective Landing Pages That Increase Conversion – James Fabin & Ulrika Beard
• How to Use Objective Data to Create Performance Plans and Compensation Models  – Ralph Paglia
• The Road to Revolution: How Car Buying Has Changed and How You Can Benefit From It – Howard Polirer
• Pinterest: What is it, Why you need it, Why it will boost your SEO  – George Nenni
• SEO Techniques that Leverage the latest changes in Google’s Search Algorithm – JD Rucker
• The 7 Habits of Highly Effective Internet Sales People – Keith Shetterly
• How to Leverage LinkedIn for Sales, Conquesting, and Client Retention – Steve Murphy
• How To Create Effective PPC and Digital Marketing Campaigns for Service – James Kovacs
• Video Production Tips:  Lighting, Audio, and Staging  – Patrick Perrotto
• How to Best Train Your Staff and How to Know When You Have It Right – Ralph Paglia
• Inspecting and Benchmarking Your Internet/BDC Department – Jerry Thibeau
• How to Create the Best Call Center Blend (Staffing, Training, Rewarding) – Joni Stuker
• Humanizing your Digital Strategy- Understanding that clicks are people too!  – Sean Peoples
• Are You Underestimating the Influence of ZMOT in Your Sales Processes? – Ed Parkinson
• New Strategies to Leverage Digital Automation for Service Appointments and Repair Orders – David Page
• Effective BDC Processes and Workflows to Increase Productivity – Marc McGurren
• Using YouTube to Supplement Your Social Strategy – Brittany Richter

Register While Tickets Last

With this lineup of topics and speakers, do not wait till the last minute to book your ticket for the 2012 Automotive Boot Camp.  Group discounts of 4 or more dealership attendees can be handled directly by calling Carrie Hemphill at 908.601.6475.

Brian Pasch will lead dealers attending the 3rd Automotive Boot Camp in a workshop covering Advanced Google Analytics.  Dealers looking to get more insights into their website performance should register and attend this workshop.

The workshop will cover the latest updates to the Google Analytics interface and help dealers understand how to use the latest features of the software.  Dealers looking to setup goals, Multi-Channel Sales Funnels, or review their website user heat maps are advised to attend.

A dealer’s website is their primary online marketing tool.  So it makes perfect sense to understand the ways in which consumers are finding the website and what they are doing when they visit.   Brian will show dealers why some website designs are hurting conversion and increasing bounce rates.

Attendees should come to the workshop with a computer and have administrative access to the Google Analytics account.   This will allow participants to follow along with data from their own website.  After the workshop, Brian Pasch will be available to help attendees with unique questions that pertain to their Google Analytics account.

Brian Pasch will also be presented a Keynote Address on the opening day of the 3rd Annual Automotive Boot Camp, on Tuesday afternoon May 15th.

About Brian Pasch

Brian Pasch, CEO of PCG Digital Marketing, has built his business insights and strategy on a foundation consisting of over 20 years of Information Technology and Marketing leadership. His career history includes work in the public sector, Senior Telecom Analyst on Wall Street and has an incredible talent for building successful private enterprises.

Fresh out of Rutgers University, Brian published his first book and software package with Prentice Hall in 1984.  Since that time he has been recognized as a builder of world-class data warehousing models, a creator of award winning search marketing strategies and the highest rated Internet Trainer in the automotive industry.

Recognizing a powerful shift in corporate advertising spending, Pasch founded PCG Digital Marketing in 2005 to assist growing companies with their digital marketing strategy.  Brian’s ability to speak authoritatively to business leaders and their technical teams on business architecture, marketing, and sales helped to catapult their growth and credibility.

In August 2011, Inc. Magazine named PCG Digital Marketing the 192^nd Fastest Growing Private Company in the United States.  PCG was also ranked in the Top 10 Fastest Growing Private Companies in New Jersey where PCG is based.   PCG serves many industries, but their largest by far is the automotive retail industry where they serve hundreds of car dealerships across the US and Canada.

Brian Pasch is an avid writer and blogger and his commentary on Search Engine Optimization and Digital Marketing can be easily found on the Internet.  In 2012 he founded PCG Consulting to provide vendor neutral advise to business leaders looking to create a comprehensive marketing strategy that includes the latest opportunities in traditional, digital, and social media.

Brian is an active speaker at automotive industry conferences, 20 Groups, and digital marketing workshops.  His popular training programs makes him an in demand speaker with elite flying status. Brian is an advocate of balance living and takes time to invest in his health and spiritual well being. That lifestyle includes making time for his family and friends in New Jersey where he lives by the Jersey Shore.