Special Cobalt GM and VW Sessions

Invited dealers for the Cobalt OEM Workshop are invited to participate in the Monday morning extended workshop entitled: More Bang, Same Buck: How to Get More from Your Current Digital Marketing Program, which is scheduled for Monday April 18th at 9:30 am.

The workshop will be lead by Melissa McCann and Chuck Tilton.

Melissa McCann is Cobalt’s Director of Strategic Marketing, Consulting and Education. Her automotive experience spans 14 years at leading vendors like Reynolds & Reynolds and Cobalt. She has conducted dozens of research studies focused on consumer shopping patterns, dealership behavior and in-store processes.

McCann has been a featured speaker at many industry conferences including Google Automotive Summits and past Digital Dealers conferences. She takes pride in bringing expert knowledge of digital advertising and consumer shopping behavior together in a practical way that dealers can apply to transform their businesses. McCann holds a BA from the University of Dayton and an MBA from Wright State.

 

Chuck Tilton is currently the Sr. Product Marketing Manager for ADP’s Dealer Services’ digital advertising solutions. Prior to joining Cobalt/ADP in 2007, Chuck was the VP of Marketing for Viable Resources, Inc, and has worked extensively in the field of digital marketing since 1996.

Outside the office he and his family enjoy camping in the Cascade Mountains and beaches of the Pacific Northwest.

Chuck will be presenting at the special Cobalt OEM Workshop Entitled: More Bang, Same Buck: How to Get More from Your Current Digital Marketing Program, which is scheduled for Monday April 18th at 9:30 am.

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