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With over 150 million active users on Facebook in the United States, car dealers can not afford to miss out on the opportunity to be a part of the 9 billion pieces of content, stories, blogs and photos shared.  At the 2011 Automotive Marketing Boot Camp in Orlando, Facebook marketing expert Tim Martell will share game changing strategies for dealers to develop a compelling and financially advantageous Facebook presence.

Tim is the founder of WikiMotive and Digital Marketing Director for the Albrecht Auto Group and has over 19 years of automotive retail experience.  Tim is currently “in the trenches” working at Marlboro Nissan in Massachusetts. In 2010 Marlboro Nissan’s Facebook Marketing strategy resulted in a $6 Million increase in gross sales and a 47% increase in Net Profit. To date, the Marlboro Nissan Facebook fan page has over 20,000 fans and growing!

At the 2011 Automotive Marketing Boot Camp in Orlando, Tim’s class will give dealers step-by-step HANDS ON training on how to develop an unfair Social advantage over their competition!

• Boot Camp attendees will learn:
• Why you want to be “On Facebook”!
• Why it is important for your fans to comment!
• Why your employee’s should engage with your company page DAILY!
• To design a fan page that trains your fans to convert when they become “in market”!
• To design a fan page that motivates fans to “Like” it!
• To manage a fan page that keeps fans “tuned in daily”!
• To manage a fan page that MAXIMIZES the exposure of YOUR posts!
• To construct posts that your fans will WANT to comment on!
• How to reward fans for loyalty without simply attracting people who want to win a prize!
• How to integrate your fan page and twitter page
• How to track your Facebook Marketing efforts
• How to your social strategy ties in to your SEO strategy
• How all of the most important components of a Social strategy fit together for Social Domination!

Tim will also inspect dealer fan pages and give specific actionable recommendations for immediate improvement!

Digital Marketing Boot Camp in Orlando Attracts Keynote Speakers

PCG Digital Marketing organizes the annual Automotive Marketing Boot Camp, which attracts dealers

Register for this year's boot camp April 16-18 in Orlando.

who seek to increase their competitive edge through education of automotive industry best practices, strategies, and technology.

Attendees of the Boot Camp will benefit from a diverse roster of automotive marketing experts and automotive leaders that include Gary May, Tracy Myers, Jerry Thibeau, Sean Wolfington, Brian Pasch, Jeff Kershner, Andrew DiFeo, Darren Haygood and JD Rucker.

Topic to be covered during the 2011 Automotive Marketing Boot Camp include digital marketing, social media engagement, lead management processes, BDC structure and workflows, video publishing, reputation management, Google Places marketing, Google Adwords strategies, automotive blogging, content syndication, website analytics, as well as Automotive SEO.

The Automotive Marketing Boot Camp is very unique and effective because participants receive conference materials in advance of the class and come fully prepared to engage in actual demonstrations.  Participants use their own accounts during the classes so that they can then continue to work with them on their own long after the boot camp.

This year the Automotive Marketing Boot Camp has introduced longer workshop sessions and labs (2.5 hrs) to allow important topics to be covered in greater detail.  The 2011 Automotive Marketing Boot Camp will also feature Technology Showcases, which will offer attendees a glance at the latest vendor innovations for the automotive industry.