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First Class Educators is proud to announce not one, but two winners of the first ADM Boot Camp Scholarship contest for the 2012 conference! The third annual Automotive Boot Camp will be held at the Monte Carlo Hotel in Las Vegas from May 15^th-17^th.  The scholarship, sponsored by First Class Educators, has been awarded to two contestants, Ashley Lopez of Access Ford and Kenneth Sparks of Kunes Country Ford.

Winners receive a complimentary pass to the 3-day conference, in addition to hotel stay and round trip airfare. All contestants submitted a 30 second video explaining why they should with the scholarship and members of the ADM community voted for their favorites. Ashley received 69 votes and Kenneth was not far behind with an equally impressive 67 votes.

Ashley is a marketing coordinator for her dealership in Corpus Christi, Texas and proudly proclaimed that she feels one can never learn enough about technology and how it is used in the auto business. She can’t wait to pump up her knowledge about social media and Internet marketing and bring back tons of ammo that Access Ford can utilize. Knowing that technology is constantly evolving, Ashley is sure to get the most out of her experience at this year’s Automotive Boot Camp.

Kenneth wants cars, marketing, technology, and Boot Camp and now, he’s got it! His video showcased his enthusiasm for the possibility of going to Vegas for this year’s Automotive Boot Camp.  A maniacal marketing machine, Kenneth is sure to take home a ton of valuable information and insights that will better his dealership in Delevan, Wisconsin.

First Class Educators and the ADM thanks all contestants for posting their videos and participating in the first ADM Boot Camp Scholarship contest. All contests are invited to contact Carrie Hemphill to receive a special discount to attend the Automotive Boot Camp!

To register for Boot Camp, please visit http://www.automotivebootcamp.com/ or contact Carrie Hemphill at 908.601.6475 or carrie@firstclasseducators.com.

PCG Digital Marketing is pleased to announce that automotive ecommerce expert, Joe Webb of DealerKnows Consulting, will join the roster of automotive marketing, advertising, operations, and social media specialists speaking at the 2011 Digital Marketing Strategies Conference in the Napa Valley. The conference will be held February 1-3^rd, prior to the official start of the 2011 NADA Convention.

Webb will share his insights into the need for Internet department structure Business Development Center management. Along with the growing need to monitor a dealership’s online effectiveness, he’ll detail some of the best practices in email templates, e-marketing, lead management, and follow-up processes that he has developed and continues to share with dealerships nationwide.

Called “the funniest guy in the car business”, Webb is known for more than just his automotive Internet sales expertise, but also for his comedic sales training videos as well. He is a top-rated speaker at the Digital Dealer Conferences and is known for his engaging, dynamic trainings about the keys to profitable lead management. “Dealers are dedicating more and more financial resources to attracting visitors to their websites, their digital assets, and their showrooms. However, the online battle is often won or lost based on how the dealerships respond to a consumer’s inquiries.

Webb says “In 2011, dealers are looking to strengthen every aspect of their digital marketing, from their primary websites all the way to their social media endeavors. They also recognize that keeping their teams trained on the most profitable methods to engage the online shopper in a professional, relationship-building manner is the most important initiative of all in the new year. If online advertising allows a dealership’s brand message to reach far outside their market area, then their success will solely be based on the skills of their employees and the technology in their stores.”

More information about Joe Webb and DealerKnows Consulting is available at www.dealerknows.com .

Digital Marketing Strategies Conference

Attendees of the 2011 Digital Marketing Strategies Conference will fine-tune their social media, advertising, customer service, and marketing strategies for the year ahead. The workshops and keynote speakers will demonstrate how dealerships can create a powerful digital marketing roadmap for 2011. Industry experts will teach attendees the skills required to take a leadership role in their dealer’s digital marketing success.

Additionally, members of the largest Automotive SEO study ever conducted will be in attendance to share their personal success with PCG Digital Marketing’s 16-week SEO training program.

Seating will be limited so dealer professionals are encouraged to reserve their seat today. For more information or to register for the Conference in Napa Valley, visit www.digitalmarketingstrategies.org

PCG Digital Marketing is pleased to announce that CAR-MERCIAL has signed on as a sponsor for the 2011 Digital Marketing Strategies Conference in the Napa Valley. The conference will be held February 1-3^rd, prior to the official start of the 2011 NADA Convention.

Brian Pasch, CEO of PCG Digital Marketing will be the host of the Conference which will showcase the latest strategies that car dealers need to implement to remain competitive online in the year ahead. The conference will also feature success stories from car dealers who participated in the 16 week Automotive SEO Study. The SEO Study guided 100 car dealers through a comprehensive digital marketing curriculum created by PCG Digital Marketing.

The Conference will feature a comprehensive digital marketing curriculum with workshops lead by top speakers and educators in the automotive industry. Attendees of the 2011 Digital Marketing Strategies Conference will fine-tune their social media, automotive advertising, customer service, and marketing strategies for the year ahead. The workshops will demonstrate how dealerships can create a powerful digital marketing roadmap for 2011.

The Conference will also feature presentations from leading automotive vendors who will be showcasing their latest technology that will assist dealers with the 2011 Digital Marketing success. The combination of speakers, workshops, and case studies will make this conference a great success.

Digital Marketing Conference Sponsorships

As a event sponsor, CAR-MERCIAL will have the opportunity to network with the leading dealerships in the country that are focused on learning more about digital marketing strategies to build their business.

Sponsorship opportunities are limited and are available on a first come, first serve basis. Anyone who is interested in locking down a sponsorship should contact Carrie Hemphill at 732.450.8200.

About CAR-MERCIAL

CAR-MERCIAL helps automotive manufacturers, associations, ad agencies and dealerships implement digital marketing campaigns to attract, sell and service more customers profitably. CAR-MERCIAL delivers proven strategies to increase traffic, sales and service business through search engine optimization, video search engine optimization and online reputation management.

For more information visit www.car-mercial.com