Keith Shetterly

Keith Shetterly is an Independent Auto Industry consultant. He was most recently the Internet Sales/BDC Director for DeMontrond Dealership Group in Houston, Texas since 2007.

He oversaw the Internet sales team for sixteen makes and four pre-owned lots spread across three locations in the Houston area, upgraded and operated twenty-six dealership websites, as well as operated and trained the Business Development Center (BDC) and Internet staff.

His efforts on Internet sales in processes, templates, and approach more than tripled Internet sales across DeMontrond, and he was previously a leading BDC Director for Saturn.    Keith was also the sales trainer for DeMontrond for all sales calls, and he operated and monitored the use of the Customer Relationship Manager (CRM) software across all the DeMontrond dealerships.

Keith has a Bachelors of Science in Electrical Engineering, and he came to the automotive business first in 2003 after retiring from a long and great career in sales and technology & web development with companies like IBM, Compaq, and lastly Microsoft.

Keith has very successfully sold cars on the floor and on the Internet in the intervening years, rapidly rising to run a dealership-based Business Development Center (BDC) for Saturn before coming to DeMontrond. Keith’s talents are most valuable in understanding very well how to capture the Internet shopper as a sale.

He can be reached at keithshetterly@gmail.com.

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