Eric Miltsch

Eric Miltsch develops and manages new product strategies for DrivingSales.com to create the most powerful automotive professional community in the world with regards to digital marketing, mobile applications, vendor ratings, data integration and professional education programs. Eric has been positioned as the leading expert in automotive location based marketing strategies. He is also the co-founder of CarZar, the 1st social automotive app.

Prior to DrivingSales, Eric directed the successful digital experiences for Auction Direct USA for nearly six years; they quickly became one of the nation’s fastest growing used vehicle dealerships. Auction Direct was named the #1 Independent Retailer in the US in 2010 and 2011.

Eric will share his ideas and strategies for leveraging location based marketing techniques and how these concepts are becoming a major element within a dealership’s mobile strategy.

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