The pace of change in the automotive retail industry has not slowed and neither has the need for hands on skills training for dealership personnel. First Class Educators is proud to host the 4th Annual Automotive Boot Camp in Philadelphia, May 14-16th. The 2013 Boot Camp curriculum is design to provide skills training on the most in demand area such as:
- Social Media Engagement & Content Marketing
- Search Engine Optimization (SEO)
- Google Adwords & Digital Advertising
- Google Analytics & Data Reporting Analysis
- CRM Processes, Templates, and Lead Nurturing
- Developing and Measuring A Digital Marketing Strategy
- Internet Sales & Equity Mining Processes
- Mobile Websites and Marketing
- Online Video Marketing, Branding, and Advertising Techniques
- Service Marketing & Retention Strategies
The workshops will build the skills dealers need to strengthen and enhance their current processes which will facilitate selling more cars and increasing customer satisfaction. The workshop leaders are the most knowledgeable mentors and experts in the industry. The 2013 Automotive Boot Camp will feature 36 workshops and five keynote presentations.
The automotive team from Google has committed to have representatives at Boot Camp participating in the workshops and general session. Attendees will be able to inquire about the latest trends in search marketing direct from the source!
Automotive Education Certificates
Attendees that complete three classes in specific skills building tracts, will be presented with a certificate at the end of the conference. This format was a big hit when it was introduced at last year’s Boot Camp experience. The learning tracts give dealers to confidence that their investment in education is taken seriously by all attendees.
All attendees will receive copies of the presentations for the workshops at Boot Camp to enhance their implementation of new ideas and processes when they return. Video recordings of the workshops are permitted so attendees are encourage to bring their own video cameras. General session speakers will be recorded and posted on the Boot Camp website after the conference ends, available to attendees only.
Boot Camp Fitness Program
Rick Ivone, Certified Personal Trainer (CPT) and Life Coach will be leading the morning fitness program, starting at 6:30 am each morning. Rick will be bringing his team with him for an impactful program that will energize attendees for their day of learning and networking.
Rick’s program is one of the highlights for attendees that are committed to their health and well being. Rick has traveled the world learning from health and fitness experts and is called upon to coordinate personal fitness programs as well as city fitness events like the one pictured above, in Red Bank New Jersey. Don’t miss Rick’s dynamic training techniques and motivational messages each morning at Boot Camp.
