First Class Educators Announces Cars.com As 2012 Boot Camp Sponsor

First Class Educators has announced that Cars.com, the premier online resource for buying and selling new and used vehicles, has signed on to be a sponsor of the 2012 Automotive Boot Camp taking place May 15th-17th at the Monte Carlo Hotel, Las Vegas. This is the first time select Boot Camp sponsors such as Cars.com will have increased audience exposure by way of exhibit hall space.

cars.comCars.com is a top sponsor of this year’s Boot Camp event and will be exhibiting in a 10×10 booth at the Boot Camp vendor exhibit hall. The exhibit hall gives Cars.com unprecedented exposure to hundreds of the top dealers in the country that are focused on growing their digital marketing strategies. Jack Simmons, Dealer Training Manager for Cars.com, will also be a featured presenter during the conference.

Jack Simmons to Present Mobile Marketing Strategies Workshop

Boot Camp attendees can join Jack Simmons for his workshop entitled “So|Lo|Mo: Winning With Today’s Car Shopper,” to gain insight into how social, local and mobile have converged to redefine the purchase process.

A recent Nielsen mobile study commissioned by Cars.com found that mobile car shoppers are using their devices throughout the purchase process, including researching pricing information, searching inventory, reading consumer reviews and accessing multimedia content, such as photos and video. What many dealers might not realize is that more than half of mobile car shoppers are participating in these activities right on the dealership lot.

Simmons will demonstrate proven strategies for using mobile and customer reviews to drive traffic to their dealerships, engage them once they’re on the lot and foster higher loyalty and better long-term relationships after purchase. The session will feature interactive, hands-on exercises that reinforce the concepts learned and equip audience members to develop their playbook for success.

Early bird registration for the Boot Camp is available until March 1st at a rate of $995 per person. After March 1st, the regular rate of $1,195 will go into effect.

For more information or to register for the Boot Camp, please visit http://www.automotivebootcamp.com/

About Cars.com

Cars.com was recently named the “Best Overall Customer Experience” by Keynote Systems, the leader in internet and mobile cloud marketing. Cars.com is an online destination for car shoppers that offers information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. With price listings, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and a large selection of new- and used-car inventory, Cars.com puts millions of car buyers in control of their shopping process with the information they need to make confident buying decisions.

Launched in June 1998, Cars.com is a division of Classified Ventures LLC, which is owned by leading media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and The Washington Post Company (NYSE: WPO).

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