Dealer.com today announced new details concerning their technology showcase at the upcoming Automotive Marketing Boot Camp. Dealer.com will go in-depth with attendees on the subject of Google Analytics for dealers on Sunday, April 17th and Automotive Social Media Strategies on Monday, April 18th.
“Expect to be challenged, expect to be engaged and expect to take something back to your dealership for immediate implementation,” said Alex Snyder, Director of Product Research at Dealer.com.
Representing Dealer.com for their technology showcase presentation will be automotive marketing specialists Darren Haygood, Dave Winslow, Ben Gilbert, Joe Mescher and Alex Snyder.
The Dealer.com marketing team will work one-on-one with attendees and offer their different perspectives and expert opinions on the topics that matter most to attendees.
Google Analytics and Social Media for Car Dealers
Dave Winslow, the Intelligence Chief at Dealer.com, will lead Sunday’s discussion about Google Analytics for auto dealers. Dave has been active in the online marketing industry for over a decade specializing in the areas of online business consulting, search marketing, testing and optimization, and web analytics.
Joe Mescher, Digital Marketing Director with Dealer.com, will lead Monday’s showcase about Automotive Social Media strategies. Joe is also an adjunct Professor of Internet Marketing at Champlain College in Burlington, VT. His focus at Dealer.com is on developing effective search and social media strategies for dealers and dealer groups across the US.
During both days, the Dealer.com marketing team will be diving-in to the dealership process, website design, search marketing, and where it all fits in the consumer buying funnel. Darren Haygood, Ben Gilbert, and Alex Snyder will be helping dealers navigate these critical pieces in each dealer’s business strategy.
Attendees are encouraged to bring any of the following:
- Website statistics for review
- Process plans from CRM or ILM
- PPC performance reports
- Month-end statistics
- Any questions
This year’s second annual Automotive Marketing Boot Camp is being held at the Hilton Orlando, April 16-18. Dealers can still register for the Boot Camp online or call Renee McGowan at 732.450.8200 ext 5.