Announces Details of Technology Showcase Planned for Boot Camp today announced new details concerning their technology showcase at the upcoming Automotive dealer.comMarketing Boot Camp. will go in-depth with attendees on the subject of Google Analytics for dealers on Sunday, April 17th and Automotive Social Media Strategies on Monday, April 18th.

“Expect to be challenged, expect to be engaged and expect to take something back to your dealership for immediate implementation,” said Alex Snyder, Director of Product Research at

Representing for their technology showcase presentation will be automotive marketing specialists Darren Haygood, Dave Winslow, Ben Gilbert, Joe Mescher and Alex Snyder.

The marketing team will work one-on-one with attendees and offer their different perspectives and expert opinions on the topics that matter most to attendees.

Google Analytics and Social Media for Car Dealers

Dave Winslow, the Intelligence Chief at, will lead Sunday’s discussion about Google Analytics for auto dealers.  Dave has been active in the online marketing industry for over a decade specializing in the areas of online business consulting, search marketing, testing and optimization, and web analytics.

Joe Mescher, Digital Marketing Director with, will lead Monday’s showcase about Automotive Social Media strategies.  Joe is also an adjunct Professor of Internet Marketing at Champlain College in Burlington, VT. His focus at is on developing effective search and social media strategies for dealers and dealer groups across the US.

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Click here to register for the Boot Camp

During both days, the marketing team will be diving-in to the dealership process, website design, search marketing, and where it all fits in the consumer buying funnel.  Darren Haygood, Ben Gilbert, and Alex Snyder will be helping dealers navigate these critical pieces in each dealer’s business strategy.

Attendees are encouraged to bring any of the following:

  • Website statistics for review
  • Process plans from CRM or ILM
  • PPC performance reports
  • Month-end statistics
  • Any questions

This year’s second annual Automotive Marketing Boot Camp is being held at the Hilton Orlando, April 16-18.  Dealers can still register for the Boot Camp online or call Renee McGowan at 732.450.8200 ext 5.

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