At this year’s Automotive Marketing Boot Camp in Orlando, Brian Pasch, CEO of PCG Digital Marketing, and Dave Page Owner and Director of Dealer eProcess, will empower car dealers to increase direct consumer leads to their repair and service centers. Both digital marketing specialists will present a comprehensive overview of proven digital marketing strategies for automotive fixed operations departments.
Boot camp attendees will learn how to leverage the Internet to grow fixed operations revenue. This will enable dealers to increase direct consumer leads and decrease their dependency on third party lead collectors.
Auto Dealers Need to Debunk Fixed Operations Myths
For many dealers, the prior emphasis for search engine optimization has been on sales of new and used cars. However, a lucrative opportunity exists in an area that most dealers have ignored in their digital marketing strategy. “The goal is for dealer service departments to win over local consumers in need of repair or service and to debunk the myth that dealership service departments are more expensive,” says Pasch.
Pasch and Page will give dealers the tools to regain search authority for fixed operations; parts and service. This will generate more leads for common services such as oil changes, brakes, tires, radiator service, transmission, front end alignment, transmission repairs and dozens of popular Repairs orders.
Held April 16-18th, the 2nd annual Automotive Marketing Boot Camp is one of the most powerful educational opportunities of the year for automotive professionals. The conference brings together more than 30 speakers who are considered experts in digital marketing, automotive seo, website analytics, social media, and more.
About Dave Page and Dealer e Process
Dave Page has been involved in growing fixed operations departments since 1991. He has held nearly every position in fixed operations starting from a porter, parts driver, parts counterman, service advisor, assistant service manager, service manager and eventually becoming the service director of a large Chicago seven franchise auto dealer.
In the early 2000’s, Page increased his fixed operations department from 15 customers per day to 200 and was one of the early pioneers of utilizing pay per click advertising along with a powerful SEO strategy to bring visitors from all over the United States to his parts website.
Before leaving to start Dealer e Process, Page worked in the highest crime district of Chicago and grew the dealership from three service technicians to twenty-six. He was honored with six consecutive Mark of Excellence Awards.
Dealer e Process is a leading company in online marketing solutions for the automotive industry, providing award winning automotive dealer websites to auto dealers and media companies. The company’s focus on innovative websites and integrated online tools engage consumers and produce more opportunity and conversion for auto dealers than any website provider in the industry.