PCG Digital Marketing is pleased to announce that Cobalt has signed on as a sponsor of the 2011 Automotive Marketing Boot Camp in Orlando. As an event sponsor, Cobalt will have the opportunity to network with the leading dealerships in the country that are focused on learning more about digital marketing strategies to build their business. The Boot Camp will take place April 16-18th at the Hilton Orlando.
PCG Digital Marketing organizes the annual Automotive Marketing Boot Camp. Attendees of the Boot Camp will benefit from a diverse roster of automotive marketing experts who will share their knowledge and best practices with dealer professionals who want to hone their skills in Automotive Digital Marketing.
Automotive Marketing Boot Camp Topics
Topic to be covered during the 2011 Automotive Marketing Boot Camp include Internet marketing, social media engagement strategies, lead management, BDC optimization, video optimization, reputation management, Google Places optimization, blogging content creation, website analytics, Automotive SEO and more.
This year’s program will include seminars on dealership process, phone scripting for success, and a lighter look on Google Analytics. Last year, Boot Camp attendees posted rave reviews of their investment of time for this event.
This year’s workshop leaders include dealer principals, general managers, and dealership employees that have stood above their peers in achieving excellence in their dealership’s digital marketing and sales strategies. Workshop leaders include Jeffrey Kershner, Andrew DiFeo, Darren Haygood, Tracy Myers, Eric Miltsch, and Timothy Martell.
The Boot Camp is also attracting popular speakers with specialized skills including Jerry Thibeau, Brian Pasch, Sean Wolfington, Matt Murray, Christine Rochelle, and Alex Snyder.
The Automotive Marketing Boot Camp is very unique and effective because participants receive preparation materials in advance of the class and come fully prepared to engage in actual demonstrations. Participants use their own accounts during the classes so that they can then continue to work with them on their own long after the boot camp.