Video Marketing and Optimization For Car Dealers

Rob Fontano is the Digital Sales & Marketing Director at Marazzi Motors.  Rob will be sharing his experience using video marketing at the 2011 Automotive Marketing Boot Camp.  Rob’s experience with video search engine optimization and competitive conquest strategies will be an eye opener for car dealers.

Video is a powerful way to communicate with consumers while they are researching a car in their local market.  “Rob Fontano has one of the strongest video optimization strategies in the country” according to Brian Pasch, CEO of PCG Digital Marketing. “I do not know of any other dealership that has such a visible presence in their local market for Page One video search results.

The Internet Sales team at Marazzi Motors’ dealerships, Marazzi Nissan in Naples Florida and Audi Jaguar Land Rover Fort Myers, accounts for over 50% of each stores total business. At Marazzi Motors, Rob’s technique is to use video, blogs, micro sites, press releases and social media to capitalize on “First Party Leads” converted on their web site.

Rob also utilizes Social Media networking and “Branding” and is always working to be on the leading edge of new techniques in automotive marketing.

Attend Rob Fontano’s Video Marketing Showcase

Rob’s presentation will be part of the Technology Showcase presented by Platinum Sponsor CAR-MERCIAL on Sunday and Monday afternoon from 1:30 – 3:00 pm.

The technology showcase will give Boot Camp attendees the knowledge and strategies they need to implement an effect video market strategy in their own local market.  The extend session Technology Showcase is ideal for this topic since there are so many ways video can be leveraged by dealers.

Rob Fontano and AJ LeBlanc will be co-presenting at the Technology Showcase.

Tags: car dealer video marketing, rob fontano, video automotive marketing, video seo