Paul Potratz Signs on as Speaker for 2011 Automotive Marketing Boot Camp

PCG Digital Marketing is pleased to announce that Paul Potratz, CEO of Potratz Advertising, will be a featured presenter at the 2011 Automotive Marketing Boot Camp.

Paul plans to talk about Mobile Marketing Strategy for Sales, Service and Parts, advising auto dealers on how to set up a mobile marketing campaign to drive people to the dealership.

Mobile marketing offers a wealth of opportunities for dealerships, from PPC campaigns targeted to mobile users to SMS texting for specific vehicles and service specials. Also, customized mobile sites will help to set an auto dealership apart from the rest. Paul will cover several methods for both auto dealers and dealer groups to implement a mobile strategy.

PCG Digital Marketing organizes the annual Automotive Marketing Boot Camp, which attracts dealers who seek to increase their competitive edge through education of automotive industry best practices, strategies, and technology.

Automotive Marketing Boot Camp Speakers

Attendees of the Boot Camp will benefit from a diverse roster of automotive marketing experts and automotive leaders that include Tracy Myers, Jerry Thibeau, Eric Miltsch, Sean Wolfington, Brian Pasch, Jeff Kershner, Andrew DiFeo,  Jimmy Vee, Travis Miller, and Darren Haygood.

Topic to be covered during the 2011 Automotive Marketing Boot Camp include digital marketing, social media engagement, lead management processes, BDC structure and workflows, video publishing, reputation management, Google Places marketing, Google Adwords strategies, automotive blogging,  content syndication, website analytics, as well as Automotive SEO.

The Automotive Marketing Boot Camp is very unique and effective because participants receive conference materials in advance of the class and come fully prepared to engage in actual demonstrations.  Participants use their own accounts during the classes so that they can then continue to work with them on their own long after the boot camp.

This year the Automotive Marketing Boot Camp has introduced longer workshop sessions and labs (2.5 hrs) to allow important topics to be covered in greater detail.  The 2011 Automotive Marketing Boot Camp will also feature Technology Showcases, which will offer attendees a glance at the latest vendor innovations for the automotive industry.

Register for the Automotive Marketing Boot Camp in Orlando.

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