Rob Fontano to Speak At 2011 Automotive Marketing Boot Camp

PCG Digital Marketing is pleased to announce that Rob Fontano, Digital Sales & Marketing Director at Marazzi Motors, will be a featured presenter at the 2011 Automotive Marketing Boot Camp.

In his workshop session Rob Fontano will reveal which are the best strategies for achieving and maintaining long-term Google page one search results.  In addition to many other tools that will help dealers secure top page rankings, Rob will demonstrate how dealers can utilize what, Video Search Engine Optimization (VSEO) for top rankings. Video offers the search engines rich and relevant content that can easily be displayed and provides the consumer with information in one of the most popular mediums available. When deployed properly, video not only achieves extremely fast SEO results, but also has incredible longevity at the top of page rankings.

PCG Digital Marketing organizes the annual Automotive Marketing Boot Camp, which attracts dealers who seek to increase their competitive edge through education of automotive industry best practices, strategies, and technology.

Attendees of the Boot Camp will benefit from a diverse roster of automotive marketing experts and automotive leaders that include Dave Winslow, Tracy Myers, Jerry Thibeau, Sean Wolfington, Brian Pasch, Jeff Kershner, Andrew DiFeo, and Gary May.

Topic to be covered during the 2011 Automotive Marketing Boot Camp include digital marketing, social media engagement, lead management processes, BDC structure and workflows, video publishing, reputation management, Google Places marketing, Google Adwords strategies, automotive blogging,  content syndication, website analytics, as well as Automotive SEO.

Automotive Marketing Boot Camp to Feature Latest Vendor Innovations

Click here to register for this year's Boot Camp.

The Automotive Marketing Boot Camp is very unique and effective because participants receive conference materials in advance of the class and come fully prepared to engage in actual demonstrations.  Participants use their own accounts during the classes so that they can then continue to work with them on their own long after the boot camp.

This year the Automotive Marketing Boot Camp has introduced longer workshop sessions and labs (2.5 hrs) to allow important topics to be covered in greater detail.  The 2011 Automotive Marketing Boot Camp will also feature Technology Showcases, which will offer attendees a glance at the latest vendor innovations for the automotive industry.