2013 Automotive Boot Camp
The 4th Annual Automotive Boot Camp will be held on May 14th, 15th and 16th at the Sheraton Philadelphia Downtown Hotel.
More information will be provided shortly. If you have any questions about the 2013 event, contact Carrie Hemphill at 908-601-6475.
Why A Boot Camp?
Car dealers seeking hands-on training, mentoring, coaching, and assistance with creating the structure, process, and innovative marketing plans should invest in sending key staff to the Automotive Boot Camp. The Boot Camp experience includes keynote speakers, roundtable discussions, "track learning system," and technology showcases. The programs will be lead by industry leaders, subject matter experts, and leading dealership employees.
Who should attend?
Anyone in a dealership that is making marketing decisions. Anyone who is responsible for customer interaction and retention. Executives and management professionals. The key point is that dealers should be sending both executives and front-line employees to learn together. The Automotive Boot Camp has attracted industry leaders than will help dealers at all levels implement the next steps in their growth strategy.
Changes In Automotive Advertising Strategies
The Boot Camp will have classes for dealers just embarking on their digital journey and enough meat for seasoned professionals who want to increase their market share with new ideas. Best of all the program registration fee includes all classes, meals and materials. The networking and relationships that are formed over these three days will last a lifetime.
The real challenge for the automotive industry is this: Will dealers invest in educating their employees? We surveyed hundreds of dealers and found that over 40% of respondents said that they did not have a line item for education in their budgets. This is disheartening when you consider how much change the automotive industry has undergone in the last 10 years.
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